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Brand Manager

Company: Sunflora, Inc.
Location: Palmetto
Posted on: November 18, 2021

Job Description:

Sunflora is seeking a highly motivated brand manager to contribute in our fast-paced growing organization. -Creative thinking skills and strategies will be an essential part in driving the growth of our brands, enhancing our marketing communication, and encouraging business growth through effective campaigns.

Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators. Ultimately, the exceptional brand manager should have a firm grasp of the different digital touch points, drive highly effective campaigns, enhance user experience, and deliver on business objectives.

Responsibilities include:

Maintaining marketing calendar campaigns to deliver sales and traffic for retail and ecommerce channels.
Developing and overseeing overall brand strategy: from establishing brand goals to developing brand identity guidelines, creating style guides, and developing a value proposition.
Aiding in product development and coordinating product launches.
Identifying untapped opportunities and actively developing new opportunities.
Engaging in ongoing market research, including consumer/audience research and competitive analysis.
Working with creative teams to develop brand assets and collateral in line with the brand's identity.
Analyzing sales forecasts and measuring results such as sales revenue, marketing campaign effectiveness, etc.
Coordinate and execute communication material for campaigns, meeting deadlines, following timelines, and ensuring uniformity of content/messaging.
Manage vendor relations and budget for Email Solution Provider, tracking, analytics, and reporting email metrics.
Work to continuously improve the usability, design, and content of customer communication via email and the website.

Consider applying for this position if you have:

Bachelor's degree in communications or marketing, preferred
At least 3 years' experience in marketing or communications
Highly driven and results-oriented
Strong interpersonal skills and excellent customer service required.
Knowledge or experience working with Salesforce Marketing & Commerce Cloud
Excellent writing skills with an emphasis on writing for the web and social media
Ability to manage multiple projects and meet deadlines on time and strong attention to detail.

Sunflora, a certified Great Place to Work, offers a wide variety of benefits, programs, and services to their employees, including:
Medical, vision, dental and life insurance plans
401(k) plan with employer matching
Generous vacation time and paid holidays
Casual dress code

Keywords: Sunflora, Inc., Palmetto , Brand Manager, Executive , Palmetto, Florida

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