Content Strategy Manager

Company: PGT Custom Windows and Doors
Location: Nokomis
Posted on: June 17, 2022

Job Description:

Key Responsibilities:* Works with Sr Brand Manager to ideate and define content goals.* Develop and implement content strategies for the Southeastern Business Unit family of brands (PGT, CGI, WinDoor, Eco and EZ Breeze)* Adapts concepts and content to all channels, keeping in mind all deliverables when creating a content strategy and implementation plan and keeping all messaging consistent* Uphold the brand personality and its core attributes and voice. Clearly express brand and product value proposition and market position* Develop concepts of outstanding quality for interactive/web, print, broadcast from concept to production (storytelling), either collaboratively or independently* Write content that helps build awareness of brands, products and product benefits as needed for any platform to help stimulate lead generation and sales* Write, maintain and enforce preferred editorial style guides, content calendars, messaging platforms, key personas, and more* Uses content to drive reach, reputation and revenue on a variety of digital platforms (blogs, websites, social media) and traditional outlets (PR, printed newsletters, etc.)* Create all social media content calendar copy based on approved strategies* Track consumer and content analytics and generates reports and presentations* Research and stay up to date on the latest developments in search engine optimization and content / storytelling trends as a foundation for producing optimized content* Keep the team informed and up to date on latest industry trends, consumer behavior and trends, and best practices.* Ensure all copy is checked and proofread at the draft and final stages of each project, allowing a "fresh set of eyes" to examine the workDesired Skills & Expertise:* B2B and B2C writing experience* Above-average writing and editing skills* Writing samples that can strike a relatable chord, inspire sharing and make people smile while performing well in organic search* Experience in branding and utilizing style guides to create branded content* Understands keywords and SEO techniques and methodologies* Accountable, innovative, curious and creative, bringing new ideas and technology to the table for implementation of content strategies* Understands user experience and usability, accessibility, writing for the web and meeting user needs with content* Expertise in the ever-changing social media and content marketing landscape. Provide strategic input for marketing plans* Knowledge of platforms like SEMRush and other SEO tools, HubSpot or other content management systems, ClickUp or other project management systems as well as Inbound marketing methodology* A creative problem solver that can multi-task and juggle several projects at a time* Excellent planning and organizational skills* Strong team building, interpersonal skills, and cross-functional collaboration* Works well under pressure in a fast-paced environmentBenefits: add PGTI benefits* Health insurance* Dental insurance* Vision insurance* Paid time off* Professional development assistance* Retirement planEducation:* Bachelor's degree in marketing, communications or related field; or equivalent in experience* 5-7 years in marketing experienceWork Location:* Hybrid on location and remote work 2-3 days per week#PGTHPLocation: 1070 Technology DrJob Type: Full-timeAbility to commute/relocate:* Nokomis, FL 34275: Reliably commute or planning to relocate before starting work (Preferred)Application Question(s):* Will you now or in the future require sponsorship?Experience:* Content Strategy: 3 years (Preferred)

Keywords: PGT Custom Windows and Doors, Palmetto , Content Strategy Manager, Executive , Nokomis, Florida