Content Strategy Manager
Company: PGT Custom Windows and Doors
Location: Nokomis
Posted on: June 17, 2022
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Job Description:
Key Responsibilities:* Works with Sr Brand Manager to ideate and
define content goals.* Develop and implement content strategies for
the Southeastern Business Unit family of brands (PGT, CGI, WinDoor,
Eco and EZ Breeze)* Adapts concepts and content to all channels,
keeping in mind all deliverables when creating a content strategy
and implementation plan and keeping all messaging consistent*
Uphold the brand personality and its core attributes and voice.
Clearly express brand and product value proposition and market
position* Develop concepts of outstanding quality for
interactive/web, print, broadcast from concept to production
(storytelling), either collaboratively or independently* Write
content that helps build awareness of brands, products and product
benefits as needed for any platform to help stimulate lead
generation and sales* Write, maintain and enforce preferred
editorial style guides, content calendars, messaging platforms, key
personas, and more* Uses content to drive reach, reputation and
revenue on a variety of digital platforms (blogs, websites, social
media) and traditional outlets (PR, printed newsletters, etc.)*
Create all social media content calendar copy based on approved
strategies* Track consumer and content analytics and generates
reports and presentations* Research and stay up to date on the
latest developments in search engine optimization and content /
storytelling trends as a foundation for producing optimized
content* Keep the team informed and up to date on latest industry
trends, consumer behavior and trends, and best practices.* Ensure
all copy is checked and proofread at the draft and final stages of
each project, allowing a "fresh set of eyes" to examine the
workDesired Skills & Expertise:* B2B and B2C writing experience*
Above-average writing and editing skills* Writing samples that can
strike a relatable chord, inspire sharing and make people smile
while performing well in organic search* Experience in branding and
utilizing style guides to create branded content* Understands
keywords and SEO techniques and methodologies* Accountable,
innovative, curious and creative, bringing new ideas and technology
to the table for implementation of content strategies* Understands
user experience and usability, accessibility, writing for the web
and meeting user needs with content* Expertise in the ever-changing
social media and content marketing landscape. Provide strategic
input for marketing plans* Knowledge of platforms like SEMRush and
other SEO tools, HubSpot or other content management systems,
ClickUp or other project management systems as well as Inbound
marketing methodology* A creative problem solver that can
multi-task and juggle several projects at a time* Excellent
planning and organizational skills* Strong team building,
interpersonal skills, and cross-functional collaboration* Works
well under pressure in a fast-paced environmentBenefits: add PGTI
benefits* Health insurance* Dental insurance* Vision insurance*
Paid time off* Professional development assistance* Retirement
planEducation:* Bachelor's degree in marketing, communications or
related field; or equivalent in experience* 5-7 years in marketing
experienceWork Location:* Hybrid on location and remote work 2-3
days per week#PGTHPLocation: 1070 Technology DrJob Type:
Full-timeAbility to commute/relocate:* Nokomis, FL 34275: Reliably
commute or planning to relocate before starting work
(Preferred)Application Question(s):* Will you now or in the future
require sponsorship?Experience:* Content Strategy: 3 years
(Preferred)
Keywords: PGT Custom Windows and Doors, Palmetto , Content Strategy Manager, Executive , Nokomis, Florida
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