Marketing Manager
Company: Life Surge
Location: Palmetto
Posted on: May 3, 2024
Job Description:
Job Title: - -Marketing Manager - -
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Employment Type: Full Time, 40 hours/week - -
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Reports to: -Chief Marketing Officer -
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FLSA Status: -Non-Exempt - - -
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Who We Are: - LIFE SURGE is a leading company in the industry of
faith-based live events and financial education programs. One of
the fastest growing organizations in the country, LIFE SURGE exists
to inspire, transform and equip people to build their personal
impact in ways that glorify God.---By annually producing 20+ events
and providing financial education to thousands around the nation,
we do just that. - - We are a team of experienced professionals who
are passionate about helping people learn, grow, and connect so
they may live more enriched lives. Our culture is one where we
celebrate one another, individually and as a team. We look to
acknowledge and reward our star performers. Let your light shine in
our company! - Opportunity - We are seeking a dynamic and strategic
Marketing Manager to lead brand and revenue initiatives for our
comprehensive range of educational products and services. The ideal
candidate will be responsible for developing and executing
marketing strategies that drive awareness, engagement, and
conversion while aligning with the company's overall goals. This
role offers the exciting opportunity to shape the future of our
educational offerings and contribute to the growth of our live
events and educational company. - Responsibilities - 1. Strategic
Planning -
- Develop and execute comprehensive marketing strategies to
enhance brand visibility, generate demand, and drive revenue growth
for educational products and services. -
- Collaborate with cross-functional teams to align marketing
initiatives with product development, sales, and customer success
efforts. - 2. Project Management/content creation -
- Collaborate with creative teams to create high-quality
marketing collateral, including sales materials, product guides,
blog posts, and videos. -
- Ensure consistent and effective communication of product
features and benefits. -
- Lead brand positioning and strategic alignment. - 3.
Go-to-Market Strategy: -
- Lead the development and execution of go-to-market plans for
new product launches and updates, ensuring successful product
adoption and market penetration. -
- Define target audiences, value propositions, and messaging for
different products and services. - 4. Messaging and Positioning -
- Craft compelling and differentiated product narratives that
resonate with target audiences and address their pain points.
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- Develop clear positioning and messaging that communicates the
unique value of our educational offerings. - 5. Demand Generation -
- Develop and execute demand generation campaigns to drive
interest, engagement, and conversion for educational products and
services. -
- Utilize various marketing channels, including email, social
media, webinars, digital advertising, and events. - 6. Market
Research and Insights -
- Leverage our research team to understand customer needs,
competitive landscape, and industry trends. -
- Use insights to identify opportunities for differentiation and
growth. - 7. Performance Tracking and Analysis -
- Monitor and analyze marketing campaign performance, providing
actionable insights to optimize strategies and tactics. -
- Utilize data to measure the impact of marketing efforts on
revenue and brand metrics. - Qualifications - The successful
candidate will have a variety of general marketing experience,
preferably with experience in a B2C environment. He/She must employ
strong project management skills and the ability to manage multiple
initiatives simultaneously. As a fast-growing organization, the
marketing manager must be able to shift priorities quickly and be
flexible in their daily duties and priorities. - Requirements -
- Bachelor's degree in marketing, business, or a related field.
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- Strong understanding of marketing principles, product
lifecycle, and customer segmentation. -
- Exceptional written and verbal communication skills, with the
ability to convey complex concepts in a clear and compelling
manner. -
- Experience in developing go-to-market strategies, messaging,
and content creation. -
- Data-driven mindset with the ability to analyze data, draw
insights, and make informed decisions. -
- Exposure to marketing automation platforms, CRM systems, and
analytics tools. -
- Creative thinker with the ability to develop innovative
marketing campaigns. -
- Strong analytical and financial acumen. - Job Benefits: - -
- Health, Dental, Vision, Life, Holiday, and Paid Time Off. -
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- Non-corporate, casual, entrepreneurial, comfortable, fun, and
proactive work environment. - - -
- High-level performers, disciplined, and self-motivated people
will do VERY WELL in this environment. - - -
LIFE SURGE is an Equal Opportunity Employer. We value diversity and
seek to empower each individual while supporting the many
perspectives, skills, and experiences within our workforce. All
employment is decided based on qualifications, merit, and business
needs.
Keywords: Life Surge, Palmetto , Marketing Manager, Executive , Palmetto, Florida
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